Every business has them- times when a business doesn’t come as easily as usual, and things are more than just a little slow. For many law firms, the last few months of the year show a significant decrease in the number of new clients that a firm attracts.
While you may think of this as an unavoidable bit of downtime, it is actually the ideal time to reach out to old clients and bring in new business to help you finish out the year strong.
The following are a few marketing tips for lawyers in a slump that your firm can use to get ahead anytime you are experiencing a slow period.
- Start by reviewing your most important marketing material- your business card. Your business card is one of the most important tools you have- it tells people who you are, what you do, and how to find you when they need help. Or does it? Take some time to ensure that your business card contains information that will help recipients remember you when they need you. Then, try this old salesman’s trick- when you hand out your card, give two cards, and ask that the recipient give one to a friend who may need your services. Your business card is more than just a name and address, it is a powerful tool for bringing in new clients.
- Visit your own website, and look at the information it contains. Find out whether things are up-to-date, whether your biographical information is correct, and ensure that any significant achievements are listed. Also, make sure that your website is optimized for search engines, a process that may require the assistance of an outside firm. Consider adding analytics to your site- this addition offers you a number of tools that will help you determine your position on major search engines and help you see how customers are finding you.
- Find out what your customers think of you and what you can do better. Customer satisfaction surveys are an important tool in developing your firm. They also remind clients that you are interested in what they have to say, and keep your firm in their mind in case of any legal needs.
- If you have a blog on your web page or another page, now is the time to do the legwork you don’t have time for during the rest of the year. While some blog posts should address timely issues, others address topics that are always of interest. Spend time coming up with a list of topics you want to write about, and even write several blogs in advance. These posts can be used during the times that you are too busy to write something new, or, you can simply get ahead now while you have time.
- Get organized now while things are slow. Chances are, you have piles of unfiled documents, half-finished projects, and small but time-consuming “to-dos” on your list. Now is the time to handle those projects, so that when business picks up at the beginning of the year, you’ll be ready to tackle it.
Your slow time of year can be the start of your busiest year yet if you use the time to implement these marketing tips for lawyers and prepare your practice. Rather than worrying that business is slow, look at this as an opportunity to get ahead.