How to Get Clients to Read Your Law Blog

April 10, 2015

After you spend time coming up with interesting, well written and researched posts for your blogs the next step is finding readers. Even with the rapid growth of internet blog readers, it can be challenging to figure out how to get clients to read your law blog. You have probably heard about blog writers that have hundreds of thousands of viewers on their blogs. You may even visit a few of those blogs yourself from time to time.

But have you ever wondered how those writers get traffic to their sites? The answer lies in understanding your readers and knowing what interests them.

How to Get Clients to Your Site

To start, be sure that your blog is written for the people who will be reading your blog. Many lawyers make the mistake of writing for themselves or other lawyers by using complicated legal speak or language that is far different from everyday speech. This is a result of years of drafting legal pleadings that are meant for other lawyers or judges. The best way how to get clients is to write for them!

Blog posts should be written for everyday people, or you will find that readers don’t come back. There are a few resources out there that can help you ensure that your writing is right for blogs- books and websites devoted to helping you improve your blog writing. Another thing to remember is that if you write in Microsoft Word or a similar program, all those red and green squiggly lines are there for a reason.

But perhaps the best resource you can use is simply letting a friend who is not in the legal field read your blog to see if they understand what you are trying to say. Filling your blog with technical terms, abbreviations, and jargon is a sure fire way to turn your everyday readers.

The next thing you need to do is to write your blog so that searchers and search engines can find it easily. You will want to spend a few minutes understanding the basics of search engine optimization. For example, write around a specific keyword or key phrase that your readers would want to find. Including a phrase like “declaring bankruptcy after a divorce” can bring in readers that are looking for that specific topic. While many companies can help optimize your site for search engines, simply writing around keywords is the most important thing you can do, and you don’t need to hire anyone else to do it for you.

Keep in mind that you do need to be careful about a few things- don’t overuse a keyword, and don’t use too many links in your blog, or you’ll find that you don’t get the search rankings you are hoping for. There are several different software tools designed to help optimize your blog postings which can help you create the best possible content for your blog.

The next step is to get your articles published. You’ll want to start by posting it on your own site, of course, but you may also want to create content for other sites that will be published as guest posts. You may also want to create articles to submit to other publications.

Whenever you do create a post or article, make sure that it includes your name and a link back to your primary site or blog page. Also, remind people about your blog by posting links to new blog posts on Facebook, Twitter, or any other social media that you use.

Once you begin promoting your work, people will know who you are and start to look for your page specifically. If you work in a specific area, like environmental law or any other specialized field, you will want to promote your work on other sites that focus on the same area.

In order to get readers to your blog, you need to let people know that it exists. Give them a reason to read about you and establish yourself as an authority, and word of mouth will handle much of your promotion. Spending a little bit of time learning the basics of search engine optimization will also lead to an increase in the number of readers who visit your page.

For more information on how to get clients and increase your blog readership, stay tuned to Club Marketing Aragon!

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